ActivArt Mobile App
Problem
In what capacity can art museums utilize interactive interpretive technology to captivate and engage visitors in a manner that offers them an additional layer of engagement during, and even after, their museum visit?
Examine Phase
I conceptualized, crafted, and created all components for the ActivArt app prototype.
In collaboration with museums, ActivArt serves as an iPad mobile application. Its main objective is to enrich the visitor’s experience by captivating and engaging them with fascinating insights into selected artworks and the artists across various galleries within the museum. For research, UX testing, and more information on the ActivArt app, refer to the ActivArt Process Book.
Goals
In addition to its primary objectives, ActivArt also aims to achieve several secondary goals. These include providing valuable analytics and opening up marketing possibilities. Features like ActivArt comments and the ability to link posts to Facebook, Twitter, and Pinterest within the app empower museums to leverage visitor feedback to enhance brand visibility, promote upcoming events and exhibitions, and facilitate direct email marketing campaigns targeting the ActivArt user community.
For the prototype, I utilized the captivating paintings of Giuseppe Arcimboldo, currently displayed at the Denver Art Museum. The ActivArt app operates through an alpha-numeric code found on the museum’s labels adjacent to the artworks. To experience the app firsthand, envision yourself at the Denver Art Museum, standing before the Arcimboldo paintings. Follow the link below to begin your exploration.
Giuseppe Arcimbold Summer & Autumn 1572 – Denver Art Museum
Design Process
My Steps
- Design Logotype
- Create Information Architecture
- Site map
- Wireframes
- High Fidelity Mock-Ups
- Prototype App on InVison App
- Prepare Process Book
- Install Exhibit for Redline Gallery Show
Design Process Book
Sitemaps
A Few Screens
Museum Tombstone Label
